Top marketing drivel from Whirlpool!
[Maggie] Recycling day brings an opportunity to read other people’s papers… Sometimes it’s handy to keep up to date with ideas and trends – free training.
This time the Super Brands 2016 supplement from the Guardian’s 5th March edition caught our eye. Any top tips there for building a successful business? There were some pertinent comments from the Global Head of Marketing at Investec about focusing on the culture and behaviour of the organisation and good people ‘who are good at what they do and are fundamentally interesting to be around’.
But dear oh dear. Now I know how and why we are fundamentally different from Whirlpool, who seem to be priding themselves in being at the forefront of planned obsolescence – the idea that you must have some new slightly improved ‘thing’ all the time whether or not the old one is still working.
Bad for the consumers who have to keep working to afford the new shiny thing.
And bad for the planet that has to keep coughing up the raw materials.
Reminds me of Dr. Seuss’s Lorax:
I meant no harm. I most truly did not.
But I had to grow bigger. So bigger I got.
I biggered my factory. I biggered my roads.
I biggered my wagons. I biggered the loads
of the Thneeds I shipped out. I was shipping them forth
to the South! To the East! To the West! To the North!
I went right on biggering…selling more Thneeds.
And I biggered my money, which everyone needs.
I’d like to think we’re the polar opposite of Whirlpool’s attitude. Wheatland Farm is about long-lasting quality and comfort that doesn’t need constant consumption to maintain its appeal. That’s why we re-use, re-purpose and recycle, not just in ‘not-at-all-brand-new’ Balebarn Ecolodge but in all our Devon accommodation.