Wednesday and Thursday were the dates for this year’s West Country Tourism Conference, in Exeter. Maggie was invited to talk about sustainable tourism. We often hear the argument that 20% of the holidaying public have extra access needs, and tourism should adapt to that. It’s true. But we went one further and pitched the idea that 100% of visitors have sustainability needs and that, rather than see this as a insurmountable challenge, it is an opportunity for every tourism business. ‘A shade of green to suit everyone’. Big or small, upmarket or budget, everyone can do something. Here are the slides for anyone interested.